The Feminine Side Of Business

The business world of tomorrow has a feminine side to it…

But just to make it clear, this post is for men as much as it is for women.

When I started The Naked Elephant I had no idea what I was getting myself into. I knew something was about to change in my life. Had made good money (lost a big chunk in the transition) and now it was time to bring purpose into the picture. I didn’t know this same feeling was happening ou there and was having an impact in the world. So many people were having a similar call.

As a personal development coach I work with people and organizations having the same urge I had a few years ago, the urge to quit the purposeless, logical, controlling way of doing business and bringing harmony into the picture.

When you are going through transformation in your life and work, you are confronted with the fears that emerge when you start questioning your priorities in life. It’s true that we are living in scary times; the financial crisis, our ecological chaos, our school system and entire industries like the automobile or the music sectors that no longer work, just to name a few of the issues that feel like a blow below the belt!

Fortunately as the craving for awareness grows and innovative lifestyles take over the lives of hundreds of people waking up to a new truth, a light of hope turns on. Thousands of minds are being enlightened by a new energy with roots deep in the heart of each one of us, bringing back the business creativity, empathy, tenderness, and intuition. It is not a coincidence that the business world today is giving birth to a more feminine kind of organization. These organizations are leading the way to a more conscious, balanced and interconnected way of doing business.

We are revolutionizing the way we do business and our most powerful weapon is our creativity

Let’s review a few examples of highly creative and intuitive companies. Remember, I’m not at all saying that these business have been created by women, what I’m saying is that they have clear feminine energy in some of their aspects.

P.S. – I made this… 

P.S. - I Made This...

20 years ago who would of thought you could make a sexy national business showing others how to create your own stuff?

Erica Domesek, founder, creator, and author of P.S. – I made this… is a distinguished DIY design and style expert living and creating in New York City. P.S. – I made this…inspires and encourages everyone to embrace Erica’s creative motto: “I see it. I like it. I make it.

Feminine Energy: Creativity


Give me crisis, I give you opportunity–seems to be the battle-cry of Interrupcion, an Argentinean company dedicated to the creation of socially responsible products.

They began as a non-profit organization in Buenos Aires, Argentina. Dedicated to promoting socially responsible business and citizen participation.  In 2003 they shipped their first socially responsible product to New York City, a scented, colorful candle, and the rest is history, today they have an extensively product catalog as they partnered with small and medium producers in Argentina to create premium, all-natual Organic and Fair Trade products while investing to build sustainability into each aspect of production.

Feminine Energy: Nurturing



Blake Mycoskie, founder of TOMS, says in his new book releasing on September 6th “Starts something that matters”, and he did. It gives me goose bumps when I think of his vision, and how empathy was able to put him in motion to make it happen.

In 2006, American traveler Blake Mycoski befriended children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchases with a pait of new shoes given to a child in need. One for One, Blake returned to Argentina with a group of family, friends and staff later that year with 10,000 pairs of shoes made possible by TOMS customers.

Feminine Energy: Empathy



There is one thing we can’t denied, in the past 20 years the world has accumulated so much stuff we can easily survive by just borrowing or renting what we need from a friend or someone else, and not have to buy anything for the rest of our life. Mother earth would be happy.

Tim Hyer knows it well. Tim is the founder of Rentcycle, a startup based in San Francisco. Rentcycle helps local rental businesses get discovered and let consumers compare options and book reservations online. The mission is to waste less, share more.

Feminine Energy: Integration



Owning a car? A house? The American dream has shifted. The center for a New American Dream help us redefine our dream beyond senseless consumerism.

Zip car is looking to define how people think about owning a car. Touting the positive benefit of renting a car versus owning it.

Feminine Energy: Surrendering

Now is your turn to tap into your feminine side and make a difference.

If your organization is being challenge by how to lead from a place of passion, creativity and collaboration. Contact us today, our onsite leadership workshops can create solutions for your team.

Resources: Lynn Twist: The souls of Money. Norton and company, New York 2006, BBMGUnleashed: How New Consumers Will Revolutionize Brands and Scale Sustainability, The Center for a New American Dream, Dan pink: A whole new mind.