On a study released by Self Magazine in 2007, based on women reaction to cause marketing. Shows that in 2007, their main motivation for giving back to a cause was–the “ethical” and “Socially responsible” things to do as an “informed” person.

Here comes the better side of the study–what is motivating us today are more human emotions–the “caring, generous, unselfish” thing to do. All I have to say, is that our world is “Rocking”.